Axel Ericsson

What did you explore in your residency?

What happens to the legacy internet when ChatGPT replaces the human user? I explored this question through business models, economic theory, and novel analytic frameworks.

---

Key insights and learnings

The loss of the human user is highly disruptive to legacy internet services dependent on search for their user acquisition.

---

What's next?

Track and reassess as chatbots advance their browsing capabilities.

---

Favorite memory from the Residency

Symposium!

---

How has Interact shaped your relationship to technology?

[Content to be added]

---

About Axel

Axel Ericsson is investigating how large language models reshape the open internet across search, marketplaces, and user-generated content. He is interested in both the economic impact on legacy platforms, and thinking about the future of the web.

---

Artifacts & Links